Challenge: create an experience for the trade and consumers around the art of Brunching St Tropez style.
Strategy: to organize a brunch at a secret location in Manhattan where all participants would be discovering a place where they had never been.
Achievements: 140 participants were driven to a hidden pier in Manhattan were they experienced a festive brunch by the water.
90 bottles of Rose were sold during this 3 hours event. Based on the success of the event, it is meant to become an annual rendez vous between Vie Vite and its “adorers”