Office du Tourisme de Marseille

Challenge: Allow the city of Marseille to be educate American consumers about the destination and entice them to visit the country.

Strategy: Build 2 booths during a French Street Fair in Brooklyn and draw traffic to the stand thanks to its noticeable design and a desirable raffle game.

Achievements: 900 participants “recruited” through a raffle game, over 300 “one to one” exchanges about the destination.

Photographer: @DanielDaPhotog

Photographer: @DanielDaPhotog

Photographer: @DanielDaPhotog