Nespresso

Challenge: Increase recurrent traffic in the store, maximizing the value of existing customers

Strategy: Create a lifestyle event that would both encourage social interaction and interaction with the Nepresso concept. “the art of Social expresso”
Existing clients are invited to Nespresso nights during which, around a glass of champagne and live music, they can participate to Nespresso workshops

Achievements: a Total of 600 clients reached and educated