La Martinique

Challenge: To encourage potential American tourists to select Martinique as their future holiday destination over other Caribbean islands.

Strategy: To organize a theme-based campaign highlighting the touristic, French and cultural aspects of Martinique through tactical collaboration with hospitality, artisanal and cultural partners.

Achievements: Engaged 2,500 people into the promotion. The campaign was able to activate Rum, resorts from boutique to luxury and Airline brands to offer a real touristic experience to the guests.