l’École du Vin de Bordeaux
Challenge: Educate Wine professionals about the affordability and versatility of Bordeaux wines.
Create some positive engagement to secure a long lasting impact.
Strategy: Organize a road show in 6 cities across North America targeting young Wine professionals.
In each city 36 wine professionals would present their “Bordeaux” selection to their peers during a blind tasting.
The most appreciated wines presenter would receive a complimentary trip to Bordeaux.
Achievements: 216 wine professionals engaged, Bordeaux has been perceived during each event as giving an occasion to this community to mingle and learn from each other. Each participant were able to discover 35 wines during one evening, each one of them being under $45 retail.