Diner en blanc Los Angeles & New York
Challenge: Execute in the USA a successful event concept imported from Europe and produce a 1,500+ people function in an extremely short timeframe, while respecting the event specs and guidelines
Strategy: Leverage our existing contacts and exploit our experience in event production and artistic direction to create an event generating a buzz throughout the city.
Achievements: Up to 4,000 spontaneous guests dressed in white in the most attractive landmarks of the cities. Major press achievement (news, national TV, blogs…).