Challenge: Promote a range of affordable Bordeaux wines to US consumers through experiential events. Add a dynamic dimension to it.
Strategy: Revisit the typical wine tasting experience by combining the education part with emotional content to create a unique experience where consumers are matched with wines fitting their palate, in a festive and social environment. Engagement of the whole chain: wineries, distributors, venues, sommeliers, consumer, while integrating Bordeaux’ current ad campaigns.
Achievements: 6 major US cities reached, for a total of over 7,000 targeted participants. A total of 620 different wines featured. Activation of Social media and PR platforms.