Air France Jakarta
Launch of the new line between Jakarta and Paris
Challenge: keep the 400 guests busy while waiting for the executive from AF Paris to give the speeches
Strategy: Organize a full Air France experience with 6 different workshops aimed at educating participants, give them an occasion to mingle and keep themselves busy while waiting for the official ceremony
Achievements: 100% of the 400 participants waited for 2 hours, no one left and everyone of them got educated about Air France history and key messages.